The Geometry Of Growth

It’s the start of a new year, and we’re all fired up to grow our businesses. As the CEO or fearless leader of your company, I’m betting your brain is already buzzing with thoughts like, “How can we do more of X to get more sales and rake in more profits?” It’s natural to slip into that “more with more” mindset—because hey, more is better, right?

Well… not so fast.
Here’s the hard truth: If your business isn’t growing as much as you’d like—or if profits are playing hide-and-seek—it’s probably because you’ve been doing too much for too many.

Yep, your business is too complex.

And complexity? It’s the silent killer of businesses. It slows you down, waters down your impact, and turns potential greatness into plain old mediocrity. So yeah, this is serious.

In my video, I dive into something I call The Geometry of Business—a way to tackle complexity by breaking it down into three types of problems. Let me give you a sneak peek:

Triangle-Shaped Problems: The “Too Much Stuff” Syndrome
These problems come from poor focus and fuzzy priorities—the classic “too much of everything” trap. Think of it like hoarding: you keep piling on new projects, customers, offerings, processes… without stopping to declutter. The result? A bloated business weighed down by invisible, profit-sucking junk.
The fix? A good old-fashioned audit. Figure out what’s actually driving profits and what’s just dead weight. Which customers, products, processes, or even suppliers need to go? You might be surprised how much lighter (and more profitable) your business feels after a clean-up.

Circle-Shaped Problems: The “Clogged Machine” Dilemma
A healthy business should run like a well-oiled machine—smooth, predictable, and profitable. But complexity gums up the works. Poorly designed processes, confusing roles, jargon that no one understands… all these things kill flow. And without flow, cash doesn’t flow either.
The solution? Simplify and clarify everything. Streamline your processes. Make communication crystal clear. Turn that clunky machine into a rocket ship that runs on autopilot.

Square-Shaped Problems: The Scaling Struggle
Here’s where things get really frustrating: if you don’t fix the first two problem areas, scaling becomes nearly impossible. Growth without leverage is just expensive chaos—your costs balloon right alongside your revenues (if not faster).

To scale profitably, you need leverage. That means a scalable business model with standardized offerings delivered through killer processes—and amplified by growth multipliers (those strategies that let you scale geometrically instead of inching forward linearly).

When you nail this? That’s when the magic happens. You grow bigger and leaner at the same time. More results with less effort—that’s the dream.

So there you have it: triangles for focus, circles for flow, and squares for scaling. Want to see how this applies to your business? Check out the video—and if you’re ready to dive deeper, let’s set up a call and map out your path to geometric growth.

Oh, and don’t be shy—drop your thoughts in the comments below! I’d love to hear what you think.

Cheers to crushing it this year!

Tobias