Productized Services
Simple service products for specific outcomes.
Our range of simple, essential products were designed by packaging complex, bespoke services from years of practical consulting experience into simple, essential programs to help you achieve specific outcomes as fast and easy as possible.
PROCESS & OPERATING SYSTEM
Unleash Your Growth Potential.
All businesses are sub-optimized to some degree, and all businesses have unlimited potential – but only if you can see it and unleash it.
We’ll dive into your business to understand exactly how you make money, identify the hidden profit drivers available to you, then we’ll co-create a specific, numbers-driven plan for growing your growth and profit goals.
Your new strategy and plan will expose you to the hidden opportunities you might be missing, and clarify the big, game-changing moves you should be focusing on, as well as what parts of your business you need to eliminate.
OFFER DESIGN & INNOVATION
Build It Once, Sell It Forever.
Beta™ is a rapid-fire offer creation program where you will create a new, market-validated offer in 30 days. This bestselling program has helped hundreds of business owners turn their expertise into a validated productized service (or product) in a matter of weeks, not months. We offer this both as a Done With You and a Done For You service.
PROCESS & OPERATING SYSTEM
Build A Money-Making Machine.
Your company’s growth and success depends on three core processes; Marketing (Leads), Sales (Conversion), and Retention (Value Delivery).
We install a simple Growth Engine into your business to help you supercharge the results you are currently getting. Expect simpler, numbers-driven processes, higher conversions, and better retention.
We have pre-designed simple processes, and a whole Simple Operating System (SOS) for your to plug into your business, enabling you to go further, faster.
GROWTH STRATEGIES AND TACTICS
Multiply Your Profits.
Your profit growth is entirely dependent on how well you manage and grow your Money Equation™ – the equation running through your business, explaining how you make money. We will work with you to install one or more of more than 100 proven growth multipliers into your business across the only six factors that drive profit growth: Leads X Conversion X Price X Transactions X Margin – Opex = Profit.
STRATEGY & POSITIONING
Become The Only Choice.
The core of strategy and positioning is to make a set of choices that lead your ideal customers to choose you over other choices. Yet the far majority of businesses don’t have a strategy, and that leads them to serve almost anyone who will buy. This leads them to become mediocre, which is the worst place in business.
The Only Strategy is a strategy program where you create a highly relevant and differentiated strategy that positions you as not just “one choice among many”, but as “the only choice” for a specific group of customers – which is the holy grail of business.
BUILD & EXIT
Exit Wealthy
If you are a business owner, there will come a time when you exit your business. Most owners walk away from their life’s work without selling their business. In this program, we prepare your business for what could be the biggest financial event of your life. This program could be worth millions to you.
