Reinvent Your Agency Before It’s Too Late

If you’re not reinventing your agency or professional service firm this year, it might soon be too late. And at the same time, this is a golden opportunity to supercharge your profits and growth like never before. But one thing is for sure, things will never be the same again.

Agency And Consulting Industry Trends
The consulting and agency industry faces existential threats: 75% of agencies risk commoditization by 2026 due to AI automation and client demands for outcome-based partnerships. Traditional hourly billing models now yield 22% lower profitability than value-based alternatives, while 68% of buyers prioritize specialized expertise over generalist capabilities. Concurrently, private equity firms are acquiring agencies at 8-12x EBITDA multiples—but only those with standardized offerings and recurring revenue streams.

Some of the main shifts taking place are:

1. The Death of Time-Based Models : Clients increasingly reject hourly invoices, with 81% demanding fixed-fee models tied to KPIs like customer acquisition cost reduction. It’s time to sell outcomes through service products and programs.

2. AI Disruption: Generative AI tools now handle 40% of routine agency tasks, forcing firms to reposition around strategic advisory roles. It’s time to figure out a leveraged model that embraces AI to the max.

3. Exit Value Erosion: Agencies relying on founder relationships trade at 3-5x EBITDA (the few that sell) versus 10-15x for productized firms with institutionalized IP. It’s time to reposition your agency/firm higher up the value chain and build transferrable value.

4. Talent Revolt: 63% of agency professionals prioritize working for firms with scalable systems over chaotic “hero culture” environments. It’s time to standardize and systematize, once and for all.

Now is the time to re-evaluate, re-think, re-imagine, and re-invent your agency or consultancy business. Because as you know, anything that can be replaced by AI will. So think hard about the resourced you currently have, and whether they have a future in your business or not.

What is the future for graphic designer? What about content creators? Producers of any digital assets?

Where is the value created in the future?
I bet on strategy, guiding strategic transformations, and high-lever creative direction, art direction, empathy, change management, and other capabilities that are hard to replace with AI.

To help you future-proof your business, and to reinvent your agency or consultancy to come out as a winder, I’ve re-invented some of my materials and programs, and I am now taking on owners and leaders that want to reinvent their business.

It’s a structured transformation program designed to transition consulting firms and creative agencies from commoditized, time-based models to scalable, value-driven enterprises optimized for exit readiness and high enterprise value.

Unlike generic consulting frameworks, it addresses the root causes of agency stagnation—over-servicing, undifferentiated positioning, and founder dependency—through a proprietary system and co-creation with owners.

I am doing this work both 1:1 and as a group, reach out to me to learn more.