Strategy designed to make you the only choice.
Most business strategies fail to deliver competitive advantage. They are too broad, leading companies to become complex and mediocre. The greatest companies in history started highly focused, delivering more value than anyone else to a specific type of customer. They became not just one of many choices to their customers, but The Only Choice. This is the holy grail of business. And this is the purpose of The Only Strategy – an approach to strategy that asks you to focus only on the essence and eliminate the rest.
WHO THIS IS FOR
Is Your Strategy Failing You?
You are a CEO, founder, or leader in charge of strategy, profitability, and sustainable growth. You are probably dealing with one or more of the the following:
- You find it difficult to sustain good margins and profitability
- You want to achieve above-industry margins
- You lack a clear strategy and positioning
- You struggle to express why customers should choose you
- You want a simple, practical strategy that will enable growth
OVERVIEW
Become Their Only Choice
The Only Strategy is a straightforward approach to create a highly focused brand and business strategy.
This method differs from traditional strategies by using an 80/20 principle. Instead of trying to differentiate among many choices, it aims to make you the only choice. This approach helps you:
- Identify the best customer to focus on
- Develop a unique positioning and value proposition
- Focus on the highest, best use of resources
- Determine what to eliminate from your business
- Clarify which capabilities make you sustainably unique
THE PROBLEM WE SOLVE
Too Much Of Everything
The fundamental flaw in most business strategies is their breadth and lack of focus. These strategies fail to position companies and brands as the best—or only—choice for their ideal customers.
Companies that attempt to serve too many customer segments, address too many needs, or offer an extensive range of products often become complex and mediocre.
In today’s competitive landscape, mediocrity is a death sentence for companies, brands, and offerings. True strategy is about making deliberate, focused choices that compel your ideal customers to choose you over alternatives. It’s about becoming indispensable to a specific group rather than being adequate for many.
PHILOSOPHY
Don't Go For Best. Go For Only.
Customer choice is the only path to organic growth and profit. There are only three ways in which you can grow;
1. More customers choose you.
2. Customers pay more when they choose you.
3. Customers choose you more times.
By focusing only on your most ideal customers, and by positioning yourself as their only choice, your become significantly more focused, relevant, differentiated, and profitable than your competition. This is the path to “eternal life” in business, or what we call the Holy Grail of Business. It’s not a religious concept, of course, but rather, the closest thing to building a money-making machine.
HOW IT WORKS
Simplicity. Clarity. Focus.
To craft a great strategy, you need to make a number of hard choices. You must decide where to focus your resources in order to achieve the highest return with the least effort – More With Less.
We bring a structured methodology and process with tools and hands-on consulting to guide you through the process. We also help you add “filters” that further narrow down either your choice of markets, industries, segments, problems, or offerings.
We adjust this program to your ideal pace, depending on the number of participants from your company. Connect with us below for more details and for a specific proposal.
MEET YOUR STRATEGIST
You're in good hands.
For more than 16 years, following a positions at Nike, The Coca-Cola Company, in management consulting, and as a partner of a large marketing agency, I have helped several hundreds of companies, owners, and CEO’s craft simple, powerful brand and business strategies.
Everything I do, I have done countless times, and all our tools and strategies have been designed and improved over more than a decade. We made it as simple as possible for you.
Tobias Dahlberg
CONTACT
Got A Question? Want An Offer?
We offer this service product as a standardized, online-based experience for you, or for your team. Depending on your location, we also offer this as a hybrid version of IRL workshops and online follow-ups.
If you have a question, or want an offer, please tell us a bit about your situation and goals, and we’ll get right back to you.
Testimonials
