What it is

A mastermind and accelerator for busy entrepreneurs who want a business that provides them with a greater quality of life. We help you build a highly profitable business that works, even when you don’t. 

We give you the strategies, plans, tools, training, accountability, and community to design your business for zen-like simplicity, lower stress, high profitability, and predictability so you can achieve your entrepreneurial dream. 

Who its for

The concepts, strategies, and ideas we teach and support you with are ideal for owners of six-figure business (or low seven-figures). Most importantly, you want a business that gives you higher profits, less, stress, and more life. You are (most likely) the owner of an agency, consulting, or coaching business.  

You might be looking for help with:

+ Designing your business and systems for sustainable profit growth
+ Getting more leads through simple, sustainable processes and funnels
+ Increasing sales conversion and hiring/training a sales team
+ Creating more / better / different offerings
+ Productizing and standardizing your offering and value delivery
+ Keeping clients for longer (CLV)
+ Becoming sustainably profitable
+ Building and growing team
+ Removing yourself as the bottleneck
+ Having more time, money, and freedom
+ Exchanging the hustle for better quality of life

Your Mentor

Tobias Dahlberg

Tobias is the CEO and Founder of The Simple Company®. He is is a strategist, entrepreneur, and investor in a dozen companies. Tobias brings 15+ years of experience building and growing agencies and consultancies. He has worked for Nike, The Coca-Cola Company, and consulted dozens of blue-chip companies, as well as hundreds of business owners. He has been featured in Wallpaper Magazine, Condé Nast Traveler, Centurion, and Business Insider. Tobias lives in Boca Raton, FL and is originally from Helsinki, Finland.

“It took me about a decade to figure out entrepreneurship. Rather than pursuing success at all costs, I learned that true success is having the freedom and quality of life you want. It made me pivot my business. 

I learned to focus on the essential, to simplify and design my business for leverage rather than scale at any cost. Everything has a price, and someone will pay for it. 

I love growing businesses, and I love the work. But I’m not willing to sacrifice my life and suffer when I know I can enjoy the journey. And you can do the same. 

I’m not here to tell you what a great quality of life is, but to help you envision and define your master plan, to design your business to and support you in building your dream business and life.

Maybe you want to be the operator or your business, or maybe you want to become an owner and investor. Whatever your dream is, this mastermind will support you in making your entrepreneurial dreams come true.” 

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To achieve the freedom, wealth, impact, and quality of life you want from your business, you will need to learn how to focus and lose all unnecessary distractions.

Simplifying your business means focusing only on what matters – the most productive, the most profitable, the most fulfilling stuff, while weeding out everything unnecessary.

Only scale a business that is designed for simplicity and profitability, or you'll scale your problems too.


The aim of the mastermind is to provide you with strategies, tools, accountability and community to help you design your ideal business – a business that emphasizes quality of life over relentless hustling, stress, and growth at any cost. 

We want growth for you, but not at any cost. We’re committed to helping you design and grow a business that gives you freedom, not just money. 

The mastermind gives you the clarity, focus, direction, and confidence you need to work consistently toward realizing your dream. Having a clear strategy and master plan for your business (and life) will help you reach your goals faster while connecting to other entrepreneurs on a similar journey. 

Some of the main benefits for you:

+ Get crystal clear on your vision, strategy, and 12-month plan
+ Get ongoing mentoring and stay on track
+ Get the accountability you need to follow through
+ Keep expand your mindset and confidence
+ Get instant feedback from your mentor and the group
+ Diverse perspectives and ideas
+ Faster, better problem solving
+ Learn from others
+ Get constant encouragement and support
+ Collaboration opportunities & shared resources
+ Accelerate your personal growth + business growth

Built on Nordic Values

Growing up in the Nordics, I (Tobias) embrace the values and principles that people usually associate with Nordic, (or Scandinavian) design.

They are essentially values that apply to a great quality of life, as much as to product or interior design. But they also apply perfectly to the design of business. Here are the core values I champion when designing a business. 

Your business should work, and it should be able to work without you doing the work. 

Your business should be easy and enjoyable to operate. It should have leverage and high profits. 

Your business should be predictable and it should be built on a lasting foundation and business model. 

Your business should create beautiful experiences, and emotions for everyone it touches. 

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First, we'll help you create a clear, simple, detailed strategy and plan for your business.
We'll challenge you to focus only on the meaningful and profitable, and pursue a simple, focused plan that gets you the results you want.

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With clarity on vision, goals, and strategy, we'll help you design your business to work the way you want it to. From business model to offer design, systems, team, and leadership, we've got your back.

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Your dream business should work for you, even when you don't. We'll support you through all stages of implementation – from mindset to discipline, problem solving and everything else.

A Masterplan for Your Masterpiece

Without a clear vision, coupled with a simple, actionable strategy and game plan, you're planning to fail. In fact, that's why most entrepreneurs do.

They leave their results up to chance and in a short-term, reactive, constantly changing existence where entrepreneurship is like a game of Whac-A-Mole.

We work with you to reverse your goals into a strategy and operational plan with measurable numbers to track.

The Big Picture

Your results are a direct reflection of your dream, vision, and goals. Let's make them clear, bright and vivid.

Your 12-Month Growth Plan

We'll work with you turn your goals into an actionable strategy and plan, giving you total focus and clarity for the next year.

Know Your Numbers

We'll work with you turn your goals into an actionable strategy and plan, giving you total focus and clarity for the next year.

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Build The Machine

To increase your freedom, wealth, and quality of life, you will need to run your business on systems. We help you design and implement simple systems that make your business more predictable and profitable. Systems equal freedom. Oh, and by systematizing your whole business, you will be able to exit your company at a higher price, when you want.

Multiply Your Growth

Our playbook consists of more than 100 proven ideas for growing your business exponentially. You'll get a clear, practical growth strategy and plan, and the training, coaching and accountability to implement.

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What's on the menu?

The mastermind experience is designed to fit your dreams and goals. You'll first work with us to create a big picture vision, followed by a 12-month strategy and plan. We support you through whichever things you're working on. Here are a few examples of what we can help you design and implement.

12 Month Strategy & Game Plan

We audit your business, then help you create a clear, detailed strategy and game plan for profit growth.

Business Model & Pricing

Change or add business models and pricing strategies to drive higher predictability and profitability.

Get More Clients

We help you design and implement structured client acquisition strategies, processes, and lead your sales efforts to multiply your revenues.

Accountability & Tracking

Set a higher standard, take massive action and track results with the help of your mentor, the community and our tools.

Innovate Your Offering

We help you design high-converting offerings and build an offer suite that keeps clients buying longer.

Keep Clients Longer

Maximize your profits by keeping your clients coming back longer by implementing our client retention strategies.

Build The Machine

We help you systematize your business by designingand implementing simple processes and SOP's.

Profit Optimization

We help you increase your margins and reduce operating costs through small, incremental improvements that compound into massive profit growth.

Build Your Team

We help you make your business exit-ready and maximize the valuation by getting your house in order.

Expand Your Mindset & Identity

As part of a community of ambitious entrepreneurs, and with non-stop mentoring, you'll transform your mindset and identity.

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What's Included?

Membership only through application and assessment call. In-person events don't include travel and lodging.

Goals for a better quality of life.

We’re committed to helping you become unlimited and realize your wildest dreams. Although we don’t have a set agenda, we believe these goals will set you up for a better quality of life.


Transition from maxed-out operator to wealth-building business owner

One of the biggest pain points plaguing business owners is that their business rests more or less completely on them for everything. We’ll help you shift your mindset and identity, so you can build a business and life focusing on what you want the most. 

Simplify and design your business to match your life goals

In today’s world, opportunities are everywhere, and everyone wants your attention. But unless you are careful, they turn into distractions that make your business mediocre. We’ll show you how to leverage your time and your business to the max by making smart strategic choices.

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Turn your company into a profit-making machine

To make your business work (without you as the bottleneck), you need a Growth Engine built on simple, solid systems. We’ll help you build the three core areas that matter most; Lead Generation, Sales Conversion, and Value Delivery. With a strong operating system, you became scalable, (scale-able), and you’re ready to fire off those engines for unlimited growth.

Expand your mindset & identity

Start thinking bigger and bolder, expand your mindset and identity. Become the person you need to be to achieve even your wildest dreams. 

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Tobias Dahlberg is one of the brightest minds in brand strategy today. He's a natural teacher who can simplify a concept like nobody else. Anyone who follows Tobias will end up smarter, richer, and probably more beautiful.

Marty Neumeier
Author - The Brand Gap, ZAG, The Brand Flip, The Designful Company, Metaskills, Scramble

What People Say


"If business was a mullet, I’d be the party in the back. So when I decided to launch a brand-new business all by myself, I was completely overwhelmed. Thankfully, the algorithm gods sent me an ad for The Simple Company, because I never could have done it without them. They helped me get crystal clear on my offering, my ideal customer, and develop both short term and long term strategies. They replaced overwhelm and doubt, with simplicity and confidence. They guided me through a launch that was more successful than I every could have imagined, and continue to be my secret weapon of growth. Thanks to The Simple Company, I’m now the full mullet—business upfront, party in the back.”

Jason Bagley
Former Executive Creative Director of Wieden+Kennedy Portland. Founder of The Audacious School of Astonishing Pursuits​

I have known and worked with Tobias Dahlberg for more than a decade, and it would be hard to find a more clear-eyed strategic thinker. He always focuses on helping clients build extraordinary businesses with engaging experiences for their customers. If you are looking to go beyond the ordinary, you should get to know Tobias.

Joseph B. Pine II
Co-Author - The Experience Economy, Authenticity, Mass-Customization

Leading a service business (in my case, a strategic process consultancy) is increasingly complex. It can be difficult to get out of one's own way! Tobias and his team - through a highly structured, fast paced process - bring clarity, focus, and a step-by-step, no-nonsense way forward to expert businesses. Working quickly, they bring deep experience, a fresh and highly practical perspective, and an obvious care for their clients. They get my full endorsement.

Collin Campbell

I cannot rave enough about Tobias! I knew I wanted to work a brand strategist, who wouldn't right, but Tobias's knowledge and experience of brand strategy is so comprehensive, that's why he's able to produce a program of this standard. His one product, one outcome strategy will transform your business if you follow it through. It's given me immense focus. Plus he's a super nice guy and so helpful .

United Kingdom

We highly recommend The Simple Company! After we were referred to Tobias and The Simple Company, we reached out. The entire experience was beyond our expectations as we have worked with other companies to help us focus on a solution that we could scale. Tobias has insight, clarity and a methodology that is so wise and insightful and simple! We would highly recommend working with him if you want to challenge your assumptions and grow an idea into something real!

Sam Glatzer

Tobias is one of the most amazing entrepreneurs I know to work with. No matter what you want to achieve, he’s always supportive of your vision and has every desire to help you see it through to fruition. A true entrepreneur at heart, he’ll stop at nothing to support you in what you want to achieve and gives his time, effort, and energy toward that end. His knowledge base and experience speaks for itself.”

Sallie Keys

Working with The Simple Company was a great experience - you can really tell how much they care and want you to succeed. Their whole team has a ton of knowledge on how to start and scale your business. Even though this was a group coaching dynamic, the coaches were always available to meet one-on-one and dive deeper into our own individual challenges. I would confidently recommend The Simple Company to anyone interested in reaching the next level in their business!

Brenden Melanson

Love it. This program helps you structure all the different thoughts and ideas that pass by. Seeing a structure and literally building your brand identity gives you energy and confidence.

The Netherlands

Best investment I've made! I was able to charge 4x more. I was a student in the PowerPlay™ program with Tobias, Michelle, and the entire The Simple Company team. I can confidently say it's the best investment I've made in my business. I run a small design studio in Brazil, and thanks to all the knowledge I got with the program, I could close clients demanding much higher prices in less than 2 months after joining. I can't recommend these guys enough.

Lucas Flach

Ever wonder why thing doesn't work out for you and your business? How is it that you struggle year out and year in with poor results? Learn from Tobias, one of the best in the game, and then change that once and for all. You won't be disappointed.


I couldn’t recommend it highly enough! I took part in the Beta™ program and it has made such a difference to our business. Within a few months, we gained clarity and confidence and managed to get our processes in place and increase our prices. Tobias, Michelle and the whole community have been so supportive and inspiring throughout our journey. I couldn’t recommend it highly enough!

Kate Volika

We've never felt more aligned with our business or on track to achieve everything we want. Investing in working with Tobias and Michelle is not something you'll regret.

Late last year, my business partner and I joined the Certified Brand Consultant & BETA program and were delighted to come away with a completely transformed business.

Our biggest takeaway was the epiphany that we could niche down our target audience even further than we already had and that taking a risk and fully aligning our business to our passion was worth it.

By really diving deep into who we are and who we want to work with, we identified a big gap in the market and set ourselves up to fill it - which is so exciting and has opened up so many doors.

We've never felt more aligned with our business or on track to achieve everything we want. Our clarity and confidence are through the roof and we're well on our way to creating the business, life and world of our dreams.

We highly recommend Tobias and Michelle's talent, passion and dedication to anyone ready to transform their business. Doing the work will challenge you and push you into uncharted waters, but if you come into it all with the determination to make things better and a readiness to do the work, you will not be disappointed in the results.

Natalie & Brandyn

Go for it, you won’t regret it! After following Tobias for a few months, I took part in the BETA program. It’s been a very interesting and transformative journey with unexpected outcomes.

BETA helped me to rethink and refocus who my ideal client is and what I can and should offer them. It helped me to explore beyond what I thought I should do with my knowledge and years of experience.

I ended up creating a program to help people in the situation I was in 5/10 years ago. Something I wouldn’t have contemplated before BETA. It added an extra revenue stream to my design studio and is turning into a new exciting venture which I’m looking forward to grow.

The program also helped me to get clarity on the business engine of my studio. I now feel more in control and better at sales (without feeling like I’m selling!). Tobias and Michelle know what they doing. They both have a huge amount of experience. They go deep, they push when needed, their advice are always gold and the techniques they teach are powerful. And more importantly they care, always making sure their clients succeed.

I was so pleased that I even enrolled in a second program, Power Play! Go for it, you won’t regret it.

David Tanguy
United Kingdom

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