Transform your expertise into a scalable service product in 30 days.
Beta™ is an offer design program and method that leverages simplicity, rapid prototyping, and market validation to deliver a differentiated, scalable, high-converting service product in only 30 days. Do it with our help, or we’ll productize for you.
Your offering is your ultimate business multiplier.
We’ve witnessed firsthand how complex, mediocre offerings lead to struggling businesses, while simple, focused, differentiated productized services can yield results that are 2x to 10x, or even a hundred times more impactful.
By only offering customized services, you’ll never be able to scale, and your business might be vulnerable and painfully hard to operate. Most service firms stop growing at a few million in annual revenue because their companies are an extension of their owners who are involved in the selling and delivery of their services.
By distilling your expertise into a compelling, streamlined product, you don’t just improve your business—you transform it. By standardizing one or more of your offerings (even your whole business) you’ll discover the secret to sustainable, profitable growth in your service industry.
We’re obsessed with the art and science of simplification, systematization and scaling. We work with you until you are 100% satisfied, guaranteed.
Build It Once.
Sell It Forever.
Instead of spending your time creating unique proposals, you'll build a business asset you can sell for years to come.
BETTER CONVERSIONS
By solving specific problems through a specific productized offering you’ll see better sales conversions.
SCALABILITY
The only way to scale a service business is through standardization. Your service product can be replicated at scale.
PREDICTABILITY
By standardizing your pricing and delivery process, you’ll hit your margins and sales targets with higher predictability.
CONSISTENCY
With a standardized processes, you’ll be able to deliver great client results with much better consistency.
PROFITABILITY
Selling service products removes selling costs and delivery costs significantly, while increasing efficiency.
SPEED
With clear pre-designed processes and tools, you will deliver client results faster, resulting in faster growth.
We have created more than a thousand offerings to date.
Beta™ was designed to make it easier and faster to build a scalable, differentiated service product. What first started as a method for rapid innovation and prototyping for large FMCG clients (with features in publications such as Wallpaper Magazine) over a decade ago has turned into one of the most reliable ways to design offers across service industries. To date, we have helped clients in the following industries:
+ Marketing, branding, design, advertising and PR agencies
+ Strategy, management, human resources, IT and digital consulting
+ Business and life coaching, Saas services
+ Content production, podcasting, education services
+ Financial planning and financial services
+ Physiotherapy, chiropractors, dental services
+ Health nutrition and wellness services
+ Medical services (private sector)
+ Online therapy and mental wellness
+ Production of events, photography, video, animation
Solve your main barrier to growth and freedom.
In this video, Tobias talks about the reason most professional service companies get stuck at a few million in annual revenue, and why productizing and standardizing is the key to building a profitable, sustainable, and scalable business.
How I achieved 45% net profit margins.
Over a decade ago, I was seven years into building my brand consultancy. I had attracted many of my dream clients, and I had staff of 15-20 people. My company looked successful to the outside, but the more we grew, the worse I felt. I was a slave to my business.
Year eight I decided to experiment with productization and standardization of my brick-and-mortar consulting and design business. The results were astonishing. My service products has a profit margin of over 80%, we sold millions of just one product, and my company made 45% net margin. I never looked back, and I hope I can convinve you to make a similar transformational transition.
Tobias | Founder of The Simple Company
What's included?
Whether you join our program and design your service product with us, or whether we do it for you, the outcome includes the following deliverables and assets:
- Ideal Client
- Description of Client Problem
- Client insights
- Positioning
- Value proposition (USP)
- Service description and timelines
- Deliverables and outcomes
- Pricing & Terms
- Contents
- Delivery process
- Proof
- Marketing messages
- Sales arguments
- Economics
- Naming & Packaging
- Presentation
100% Satisfaction Guaranteed
If you are not 100% satisfied with your productized service at the end of the engagement, we well keep working with you until you are.
Book a discovery call below.
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